Desheng Town, Zhushan County: Do the Party building + industry chain to promote the production of large leaf tea

Hubei Daily client news (correspondent Xiong Fei, Wang Xingming) This year, the summer daye tea production in Victory town, Zhushan County, showed a fiery busy scene. At the peak of fresh leaf acquisition and processing, the processing workshop of Hubei Zhushanhong Ecological Agriculture Co., LTD., located in the bridge village of the town, was crowded with tea farmers who sold fresh leaves, and the daily purchase volume of fresh leaves reached 100,000 kilograms, but the company's daily maximum processing capacity was only 60,000 kilograms; Hubei Xingmeng Tea Co., LTD., located in the Shengshui village of the town, has also seen an obvious "oversupply" phenomenon in the acquisition of fresh leaves, and the two companies only have full power and full load production day and night, while requesting the government to coordinate, taking turns in each village to harvest and sell in limited quantities, so as to prevent the fresh leaves from being processed in time and causing waste. This situation and the past two enterprises processing, always worry about the shortage of fresh leaves, formed a "world of difference".

This pleasing situation in the processing of large leaf tea in Victory Town is closely related to the local innovative way of thinking and the continuous implementation and improvement of the "Party building + tea industry chain".

Desheng Town is the largest tea planting area of Zhushan County township, the town's existing tea garden area of more than 30,000 mu, tea is the town's veritable agricultural characteristics industry and farmers to increase income and get rich leading industry. Over the years, the town has been picking early spring budding tea and making high-end famous tea, and the spring budding tea income accounts for about 80% of the annual tea income. The pruned summer leaf tea is basically wasted. In order to improve the utilization rate of summer leaf tea resources and the overall benefit of the tea industry, Victory town has introduced Xingmeng, Zhu Shanhong and other large processing enterprises, trying to make a breakthrough in the use of leaf tea, but after the two enterprises put into operation, they are faced with insufficient supply of fresh leaves, enterprises "eat not enough", and difficult to complete orders.

There is often a shortage of raw material supply in processing large-leaf tea, which is related to the "quality" requirement of large-leaf tea for raw materials, although it is not very fine, but the demand for "quantity" is very large. Large leaf tea wins by "quantity", and once the processing workshop equipment is started, the number of fresh leaves required per day is often more than 10,000 jin. If the supply of fresh leaves cannot be guaranteed in time, the equipment will start and stop, not only the operating cost will be significantly increased, seriously affecting the normal production, the number is too small will also affect the sales of products, and the main reason for the supply of raw materials is that the enterprise is "fighting alone", trying to organize the acquisition of raw materials, the government service is not timely, not in place, and the enthusiasm of the masses has not been mobilized. As a result, although there are rich fresh leaf resources in the local area, enterprises still have the worry of "cooking" when processing, and production capacity has not been well played.

In order to solve this problem, the victory town will grasp the combination of "party building" and "industrial development", led by the town Party Committee, the tea cadres scattered in the town, the heads of enterprises and cooperatives, as well as the party members in the big tea farmers are organized to hold regular symposia, focusing on the development of the town's tea industry to solicit opinions from all parties, and seek common development strategies and solutions to the problem. Efforts will be made to deepen the "Party building + tea industry chain". Through collective discussion, everyone agreed that the development of the industry cannot be separated from the guidance and drive of enterprises, and whether the processing of large-leaf tea can be done well, we must first help enterprises to solve the problem of raw material supply. After research, the town soon set up two social service organizations, one is the tea garden management and protection cooperative, responsible for the town's tea garden weed, fertilization, pruning, pest control, unified implementation of standardized management and protection, improve the tea garden fresh leaf yield and quality; One is the fresh leaf trading cooperative, which is responsible for the quantity and quality of the enterprise needs, and sells the scattered fresh leaves of thousands of households to the large leaf tea processing enterprises after the acquisition, to ensure that the raw materials are sufficient and qualified after the enterprise is started. This move fully mobilized the enthusiasm of the majority of grassroots party members. Through grassroots party members and cadres mobilization demonstration, propaganda launch, and gradually mobilize the enthusiasm of the broad masses of farmers, everyone thousands of troops to fight, in the past, relying solely on the enterprise "Shouting" difficult to solve the fresh leaf supply problem, soon was solved. Enterprises are freed from the complex acquisition of fresh leaves, from the past worry about the supply of fresh leaves, to the current rush processing capacity is insufficient, so focus on, full power, work overtime to do a good job in processing and production. In this way, enterprises do not worry about raw materials, tea farmers earn money, middlemen (cooperatives) have profits, everyone has something, everyone is happy. In particular, the presidents of the victorious Star Dream and Zhu Shanhong two companies, when talking about the supply of fresh leaves this year, were full of praise for the government's approach: "What is the business environment? It is the best marketing environment to solve problems and help enterprises solve practical problems in a timely manner. This seemingly simple move by the government has helped us solve things that we could not and could not do well in the past, and really helped us to the point."

Victory town Zhu Shan Hong company mainly use large leaf tea production eyebrow tea, product sales, good sales, a few years ago, the company suffered from the local supply of fresh leaves, had to buy around in other towns, and even from Yingshan transport dry hair tea for deep processing. This year through the "Party building + tea industry chain", cadres take the lead in demonstrating, the enthusiasm of the masses to mobilize, a large number of local farmers will harvest high-quality fresh leaves sold to the company, the company's workshop full power production, up to now has processed more than 150 tons of dry tea, only processed more than 20 tons in the same period last year. Due to the lack of production capacity, the company plans to immediately build a new workshop, a new production line, expand production capacity, so that the masses can turn fresh leaves into banknotes.

In recent years, the company has successfully introduced processed black tea into the Russian market. In the past, after getting the order, they were most worried about the supply of fresh leaves, unable to complete the order task resulting in default. This year got a large order of 300 tons, the problem of raw materials was solved, although the cooperative on behalf of the acquisition to charge a certain fee, but the company reduced personnel expenditure, the cost did not increase, on the contrary, the main personnel from the complicated acquisition affairs after the withdrawal, can concentrate on product processing, to ensure the progress of production and product quality, to ensure that the order is successfully completed on time. At present, the company has produced more than 260 tons of black tea for export and 130 tons for export.

"Party building + tea industry chain" has allowed Victory Town to explore a new way to help large-leaf tea processing, and has also made the development of the tea industry in Victory Town radiate new vitality. Next, the town plans to do a good job in attracting investment and introducing more powerful large-leaf tea processing enterprises to make up for the current lack of processing capacity, so that more local large-leaf tea can be transformed from "resource advantage" into "economic advantage"; The second is to grasp the construction of fresh leaf trading market, strive to build the victory into the surrounding tea fresh leaf trading distribution center, so that tea trading "live", through production and marketing docking, so that tea farmers can rest assured of production and facilitate sales, tea enterprises can facilitate acquisition and focus on processing; The third is to do a good job in the construction of social service organizations, and use modern technology, information, and equipment to provide more comprehensive and systematic professional services for tea farmers and tea enterprises, so that the tea industry in the town can reach a new level.